PURE - Paris 2023

After the Oxygen bars in the USA, men, greedy for consumption, created PURE*. This brand is a satire on our society, which makes any natural element (in this case, air) a commodity. It's also a way of thanking nature, which has everything to offer us, but from which we take everything.

PURE* is the new brand of 100% natural pure air capsules. The brand invites you to consume its product daily for a better quality of life. Feel free, light and healthy with PURE*. Breathe pure mountain air on a daily basis by choosing the healthy, innovative capsule formula. Get your breath back with PURE*.